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All about the most popular Lash and brow serum

Writer's picture: Aparna MohanAparna Mohan

Before we get into knowing more about our popular serum, let's get to know about the lash growth cycle.


It has 3 phases - Anagen, Catagen and Telogen


Anagen is the growth phase that lasts for about 4-6 weeks. This is the phase when the nutrients from the serum makes the most impact.


Catagen is the transition phase between the growth cycle and shedding cycle. It lasts for about 2-3 weeks.


Telogen is the shedding phase that could last up to 12 weeks, this is the phase when your lash is preparing to shed and for a new lash to grow.


Lash and brow serum from Soaked in Nature helps to maximise growth during the time an eyelash spends in the Anagen/growth phase. The longer a lash stays in the growth phase, the longer it can grow, this is how Soaked in Nature's serum helps you achieve lashes of your dreams.


Key thing to notice is that only 30%-40% of your upper lashes are in the growth phase at any given time. So, when using the serum always remember that it could take approx 8-12 weeks for it to be used in the growth phase of all lashes.


This is the reason that some of you witness a faster growth in lashes by continual use of serum within 4 weeks but sometimes it could take as long as 12 weeks if you have started to use the serum during your transition or shedding phase of most lashes.


Also, remember that the serum doesn't only help during the growth phase but also during the transition and shedding stages by conditioning and caring for the lashes by passing on the nutrients to the roots. This further helps the lashes to get a boost during the growth phase.


Now talking about the serum itself, it needs to be applied every night on the roots of your upper lash line starting from the inside of your eye moving outward. You can do this with the wand or even with your finger. You can then apply the serum to your lashes just like mascara. Once, it is applied, give lids, roots and lashes a gentle massage with your clean fingers to stimulate the roots and help it absorb the nutrients. You don't need to apply the lash serum to the lower lash roots as the serum will naturally apply to the lower lash as you blink.


Please share your experiences with our Lash and Brow serum if you have tried it. I would love to hear - it has certainly helped me have longer and thicker lashes!



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